Workshop 1:
Image & Reputation

 
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Session led by Dr Beatriz Garcia, ICC Director

In this session, Dr Beatriz Garcia will share and discuss key findings from our flagship research project on the long-term legacy of Liverpool 2008 on the city's image and reputation.

We will present our study of over 20 years of national press coverage about Liverpool (from 1996 to 2018), evidencing what it takes to experience a full image renaissance.

The session will involve Dr Pete Campbell and Stephen Crone, who will respond to the findings and discuss what it takes to capture longitudinal statistical trends.

Access background information about the project below:

 

Image & Reputation | Selected Findings

  • The way the media refer to Liverpool has changed dramatically between the mid 1990s and today, with 2008 marking a before and an after most dominant UK media narratives.

  • References to the city’s cultural assets grew exponentially between 1996 and 2007-2008 (over 200% growth) and, within broadsheets, have remained a third of relevant coverage on the city (excluding stories focused on football).

  • Discussion on the image / icons of Liverpool has become a dominant motive for coverage across broadsheets and tabloids, and is treated mostly in a positive light.

  • Reporting on social issues (and in particular, crime) used to be the most dominant area of coverage, but it became secondary to culture in 2008 and is, since 2012/2013, balancing out with (positive) coverage about the image/icons of the city.